head shot image

Beth A Martin, PhD, MS, RPh, FAPhA

Division Chair
Professor (CHS)
Assistant Dean for Teaching & Learning

The goal of Dr. Martin's research is to design, implement and evaluate the effectiveness of educational methodologies to enhance pharmacist or patient learning and confidence, and the degree to which performance-based abilities (communication skills, problem-solving abilities) are transferred from the learning environment to the practice (practice change/service implementation/sustainment) or home setting (patient behavior change). 

Her research agenda has always been driven by her desire for pharmacy practice change. This research program has taken 2 parallel paths. The first is focused on changing or improving pharmacist practice behaviors. The second path, is the study of patient learning and behavior change.  It was a natural and necessary pathway to develop since the goal of pharmacy practice change is to impact patient outcomes. The topics she teaches (tobacco cessation, pharmacy services, older adult successful aging, motivational interviewing) and her clinical practice setting at Oakwood Village University Woods Retirement Community provide a gateway to the patient/provider population she studies.  The frameworks that inform the interventions Dr. Martin develops are Wiggins’ and McTighe’s Backward Design, Miller’s Learning Pyramid, Bandura’s Self-Efficacy Theory, Ajzen’s Theory of Planned Behavior, and Miller and Rollnicks’ Motivational Interviewing principles.  Dr. Martin has used Self-Efficacy Theory extensively in designing educational interventions and developing and validating survey instruments to measure changes in learners’ confidence.  Her research questions assess the effectiveness of new strategies (i.e. interventions) to educate the learner and, using both quantitative and qualitative research methods, to evaluate learner confidence and the degree to which learning is transferred from the learning environment to the “real world” setting.  In the case of pharmacists, this entails a transfer to the practice setting to enhance patient outcome in the case of patients, a transfer to their interactions with health care professionals and daily health behaviors.  The primary goal is to develop educational interventions that can be adapted and used by others to facilitate change in clinical practice leading to meaningful and sustained improvements in patient outcomes. She has received grants from the State of Wisconsin, the Ira and Ineva Baldwin Wisconsin Idea program, and the NIH CTSA funded Institute for Clinical and Translational Research. 


Beth joined the School of Pharmacy in 1998 and was the Director of the Pharmacotherapy Labs for the entry-level Doctor of Pharmacy degree program from 1998 - 2005, where she implemented OSCEs (Objective Structured Clinical Exams - performance based assessments) into the curriculum. She currently co-coordinates the DPH-1 IPPE courses, the Teaching Certificate Program for Pharmacy Residents, and promotes assessment, teaching and learning initiatives in the school. 

Current education initiatives Martin is involved with include developing interprofessional practice and education experiences for health sciences students in communications and promoting older adult health and safety.  She is serves on several campus committees focused on teaching and learning technologies, promoting student engagement in the classroom and providing peer feedback on teaching.

Her practice experience is in community and managed care pharmacy and she also served as the Director of Educational Affairs for the Pharmacy Society of Wisconsin before transitioning to the School.

Beth Martin's honors include being a Big Ten Academic Alliance Academic Leadership Program Fellow (2020-21), being named an APhA-APRS Fellow in 2018, the UW-Teaching Academy Distinguished Teaching Award in 2017, AACP Excellence in Assessment Award in 2015, the 2011 Wiederholt Prize for Best Paper in JAPhA, AFPE 2004-05 Fellow, the APhA-APRS ESAS postgraduate officer for 2004-05, receiving the 1998-99 and the 2008-09 Teaching Excellence Awards, AACP Innovative Teaching Award 2001,  the 1995 Young Pharmacist of the Year Award, and being a 1994 graduate of the SKB/APhA Community Pharmacy Management Program.

Beth's professional affiliations include: PSW, the American Pharmacists Association, the Academy of Communications in Healthcare, the American Association of Colleges of Pharmacy, and the Professional and Organizational Development Network in Higher Education (POD)


  • PhD 2006 SAS, minor in CAVE - University of Wisconsin
  • MS 2003 SAS - University of Wisconsin
  • BS Pharm - University of Wisconsin


Highlighted Publications:


  • Porter AL, Margolis AR, Pitterle ME, Gallimore C, Barnett SG, Portillo E, Maes ML, Shah S, Walbrandt Pigarelli DL, Janetski B, Martin BA. Associating student performance in pharmacy practice didactic and skills-based courses with advanced pharmacy practice experiences.  Am J Pharm Educ. May 2022. doi: 10.5688/ajpe8988. 
  • Stratton TP, Janetski BK, Ray ME, Higginbotham MC, Lebovitz LL, Martin BA. Academic Early Warning and Intervention “Takes a Village”. Am J Pharm Educ Oct 2022; 86(7) 8743; DOI: 10.5688/ajpe8743 
  • Martin BA, Breslow RM, Sims A, Harben AL, Bix L, Becker MW. Identifying over-the-counter information to prioritize for the purpose of reducing adverse drug reactions in older adults: a national survey of pharmacists. J Am Pharm Assoc 2022.;62:167-75. doi: 10.1016/j.japh.2021.08.019 Margolis AR,
  • Shah S, Zorek JA, Kieser M, Martin BA.  Implementation of the Individual Teamwork Observation and Feedback Tool (iTOFT) to evaluate APPE student performance. Am J Pharm Educ 2022;86(3): Article 8578. 
  • Smith MA, Falk AM, Alter AM, Wiarek MN, Kapinus KK, Martin BA. CGRP Treatments: Their Role in Migraine Therapy.  The Journal Pharm Soc of Wisconsin, Online Sept/Oct 2021:12-20. 
  • Shah S, Portillo E, Gallimore C, Porter AL, Martin BA. Development of a Scale to Determine Student Self-Efficacy in Performing Key Pharmacists’ Patient Care Process Skills. Res Social Adm Pharm. 2022 Mar;18(3):2489-2494. doi: 10.1016/j.sapharm.2021.04.014. Epub 2021 Apr 28. 
  • Larson EA, Martin BA.  Measuring Motivational Interviewing Self-efficacy of Pre-service Students Completing a Competency-based Motivational Interviewing Course. Exploratory Research in Clinical and Social Pharmacy, Vol 1, April 2021 100009. 
  • Janke KK, Kelley KA, Martin BA, Ray ME, Sweet BV.  Response to Peeters and Schmunde: Toward More Clarity in the Use of the Terms Assessment and Program Evaluation [Letter].  Am J Pharm Educ.  2020; 84(9): Article 8296. 
  • Ley D, Martin B, Caldera F. Use of an iPhone Application to Increase Adherence in Patients With Ulcerative Colitis in Remission: A Randomized Controlled Trial. Inflamm Bowel Dis. 2020 Feb 22. pii: izaa024. doi: 10.1093/ibd/izaa024. [Epub ahead of print] 
  • Janke KK, Kelley KA, Martin BA, Ray ME, Sweet BV. Identifying High Impact Assessment Practices and Managing Low Impact Ones. Am J Pharm Educ. In Press. 
  • Larson EA, Martin BA. Assessing Outcomes of a Motivational Interviewing Course in the Promotion of Interprofessionalism Among Preservice Health Care Professional Students. Annals of International Occupational Therapy Online 2018.
  • Peeters M, Martin BA. Measurement Validation of Learning Assessments: A Primer. Currents in Pharmacy Teaching and Learning. Currents in Pharmacy Teaching and Learning, Online June 2017
  • Smith PD, Martin B, Chewning B, Hafez S, Leege E, Renken J, Ramos RS. Improving Healthcare Communication for Caregivers- A Pilot Study, Gerontol Geriatr Educ.2016. DOI 10.1080/02701960.2016.1188810 PMID: 27379507
  • Hager DR, Hartkopf K, Margolis AR, Martin BA. Pharmacist behavior changes following a medication counseling training program targeting teach-back and plain language. Innovations in Pharmacy. 2016;7(1):Article 8 pg 1-12.
  • Margolis A, Martin BA (corresponding author), Mott DA. Trained student pharmacists’ telephonic collection of patient medication information: evaluation of a structured interview tool. J Am Pharm Assoc. 2016;56:153-160.
  • Martin BA, Chewning BA, Margolis AR, Wilson DA, Renken J. Med Wise: a theory-based program to improve older adults’ communication with pharmacists about their medicines. Res Social Adm Pharm. 2015 Oct 21. doi: 10.1016/j.sapharm.2015.09.010. [Epub ahead of print]and 2016;12(4):569-77. PMID:26508269.
  • Mott DA, Martin BA, Breslow RM, Michaels B, Kirchner J, Mahoney J, Margolis A. Impact of a medication therapy management intervention targeting medications associated with falling: Results of a pilot study. J Am Pharm Assoc. 2016;56(1):22-8. doi: 10.1016/j.japh.2015.11.001.PMID: 26802916.
  • Brown BA, Skau K, Martin BA, Holt M, Vogt E. Developing the Reflective Practitioner; What, So What, Now What. Curr Pharm Teach Learn. 2015;7(5):705-15. doi
  • Radovich K, Braden L, Margolis A, Martin B, Chewning B. Patient understanding regarding pharmacist roles as part of Med Wise program. The Journal of the Pharmacy Society of Wisconsin. 2014;17(5):23-25.
  • Lukazewski A, Martin BA, Sokhal D, Hornemann K, Schwartzwald A. Adverse Drug Event (ADE) Screening In Older Adults: Detecting ADE Risk, Prevalence of Self-Reported ADE, and Impact of Interventions. Consultant Pharmacist. 2014;29(10):689-97.
  • Chui MA, Stone JA, Martin BA, Croes KD, Thorpe JM. Safeguarding Older Adults From Inappropriate Over-the-Counter Medications: The Role of Community Pharmacists. The Gerontologist 2014; 54(6):989-1000. Noted as: “Editor’s Choice”
  • Wahl KR, Margolis A, Lintner K, Hartkopf K, Martin BA (corresponding author). Pharmacy Residency Teaching Certificate Program Alumni Survey: Impact and Application. Am J Pharm Educ. 2014;78(6) Article 123.
  • Brock T, Assemi M, Corelli RL, El-Ibiary SY, Kavookjian J, Martin BA, Suchanek Hudmon K. A Nontraditional Faculty Development Initiative Using a Social Media Platform. Am J Pharm Educ. 2014;78(5) Article 105.
  • Mott DA, Martin BA, Breslow RM, Michaels B, Kirchner J, Margolis A. The Development of a Community-Based, Pharmacist-Provided Falls Prevention MTM Intervention for Older Adults: Relationship Building, Methods, and Rationale. Innovations in Pharmacy.2014;5(1):1-13.
  • Lis J, Martin BA, Margolis AR, Barnett S, Kopacek K. Evaluation of a Required Teaching Rotation for Pharmacy Residents at a School of Pharmacy. Curr Pharm Teach Learn. 2014;6:158-66.
  • Peeters MJ, Beltyukova SA, Martin BA. Psychometrics in Scholarship of Teaching Learning: a Primer on Educational Testing. Am J Pharm Educ. 2013;77(9):186. doi: 10.5688/ajpe779186.
  • Freund JE, Martin BA, Kieser MA, Williams SM, Sutter SL. Transitions in Care: Medication Reconciliation in the Community Pharmacy Setting After Discharge. Innovations in Pharmacy Practice. 2013;4(2) Article 117.
  • Chui MA, Stone JA, Thorpe JT, Martin BA. Exploring work system barriers to effective over-the-counter counseling, Accepted to the Human Factors and Ergonomics Conference Proceedings 2013.

Book Chapters

  • Martin BA, Wopat MC. Chapter 47: Tobacco Cessation, In: Krinsky, D ed. 19th edition, "Handbook of Nonprescription Drugs", American Pharmacists Association, Washington DC, December 2017.
  • Martin BA, Heim M. Chapter 36: Tobacco Cessation, In: Shapiro K, Brown S ed. "RxPrep Course Book". January 2017.
  • Martin BA, Heim M. Chapter 37: Tobacco Cessation, In: Shapiro K, Brown S ed. "RxPrep Course Book". January 2016.
  • Martin BA, Wopat MC. Chapter 47: Tobacco Cessation, In: Krinsky, D ed. 18th edition, "Handbook of Nonprescription Drugs", American Pharmacists Association, Washington DC, 2014.
  • Martin BA, Walbrandt Pigarelli DL. Chapter 8: Home Test Kits and Monitoring Devices, In: Boh, L ed, second edition, "Pharmacy Practice Manual: A Guide to the Clinical Experience", Lipincott Williams Wilkins, Baltimore 2001.