• Enrollment marketing and paid media
• Content marketing, social media, and other owned media
• External relations, including public relations and earned media, government relations, alumni communications
• Branding and brand management
• Marketing strategic planning
• Communications strategy
• Consumer insights and marketing research

Alyson joined the UW–Madison School of Pharmacy in September 2017 as Associate Dean of Marketing and Communications. She previously led Integrated Marketing Communications for the Wisconsin School of Business at UW–Madison and won nine American Advertising Federation awards for outstanding advertising and creative excellence. Her experience includes brand management roles at Kraft Foods and Mondelez International, where she worked on iconic brands such as Oreo, Honey Maid Graham Crackers, Trident gum, Oscar Mayer Hot Dogs, and Lunchables. She also worked in marketing for McDonald’s Corp and helped launch its “i’m lovin’ it” global campaign. Previously, she held senior roles in corporate communications at Boston Market Corp., and worked in media relations for AT&T and internal communications for Kinder Morgan. 

Education:

• MBA – Wisconsin School of Business, University of Wisconsin–Madison
• Bachelor of Journalism – Missouri School of Journalism, University of Missouri–Columbia

• School of Pharmacy Dean's Advisory Council
• UW-Madison University Relations Council